Deliverables, agreed up front
Every engagement states its deliverables before work starts: what is built, what is documented, and what is handed over. If it is not in the scope, it is not billed.
Process
Shopify CRO & Development Process: From First Message to Launch
You always know what is happening, what it costs, and what happens next. The sequence below is the realistic client journey; the actual order depends on project scope, and no fixed turnaround time is promised before scope is agreed.
01
Discover
Understand the store, product, audience, existing page, and commercial objective. This stage covers your inquiry, the discovery conversation, and qualification: an honest read on whether the work is a good fit before anything is scoped.
02
Strategize
Identify the experience to improve, the message to communicate, and the implementation plan. Scope, deliverables, timeline, and price are agreed here, before build work starts, so nothing vague is ever billed.
03
Design & Build
Create and implement the agreed solution in the appropriate Shopify environment: custom sections, landing pages, product pages, or storefront improvements, with progress you can review as work lands.
04
QA & Refine
Check responsive behavior, interactions, content, tracking requirements, and the agreed deliverables across devices and browsers, and fix issues before launch. Nothing ships with known breakage.
05
Learn & Optimize
Launch with documentation: what changed, where it lives, and how to edit it. Where the engagement includes ongoing CRO, available evidence is used to identify and prioritize the next improvements, in order.
How collaboration works
What we need from you
Your store URL, goals, traffic sources, and access at kickoff: store access for builds, analytics read access where findings should be checked against data. Access is agreed, limited, and documented.
Approval stages
You approve scope before build work starts, and you review progress as work lands. Launch happens only after QA and your sign-off on the agreed deliverables.
Handoff and documentation
Launch comes with documentation: what changed, where it lives, how to edit it, and what to measure next. Nothing depends on remembering a call.
One honest note: not every project includes experimentation, analytics setup, or ongoing optimization. Those depend on traffic, data quality, available tools, and the engagement you choose, and they are agreed in scope rather than assumed.
Start with a conversation, not a commitment.
Send an inquiry with your store URL and the experience you want to improve. You will receive an honest read on fit, usually within one business day, and a discovery call time confirmed by reply.
Let's make your next customer journey work harder.
Tell us about your store, your goals, and the experience you want to improve. We will use that context to determine whether we are a good fit, then confirm a time to talk.