Case study · Beauty · Landing page
Berbax
A dark, premium direct response landing page for a single hero SKU: an instant firming eye cream sold through paid social. The page has one job: keep the ad promise alive from click to checkout.
The challenge
Turn a cold paid social click into a confident purchase decision for one beauty product, in a category where buyers doubt fast claims.
Objectives
- Match the ad promise in the first screen
- Make the product mechanism believable
- Remove reasons to leave before the buy box
- Close with risk reversal, bundle logic, and offer clarity
Strategy and approach
The page runs one narrative from hook through mechanism, proof, and offer. Social proof sits at the scroll points where doubt peaks, and the buy box is never more than a scroll away.
Design decisions
- Dark, high contrast art direction: clinical enough to signal efficacy, warm enough to stay in beauty
- First screen mirrors the ad: review snippet, product title, price, benefit bullets, trust badges
- Offer close stacks guarantee, bundle logic, and urgency in that order
Detail from the live page
Technical implementation
- Shopify implementation of the full landing experience
- Bundle and subscription offer logic
- Cross device quality assurance
Deliverables
- Page strategy and narrative structure
- Copy direction
- Full visual design
- Shopify implementation
- Bundle and subscription offer logic
- Cross device QA
Mobile is the page
Most paid traffic lands on a phone, so the mobile experience is designed first, not adapted after. The first screen carries the promise, the price logic, and the next step within thumb reach, and the full page reads cleanly in a single scroll.
The full page, top to bottom
One continuous capture of the live page, shown in three sections at real proportions.
Results
No client brief, performance data, or test results are published for this project, and nothing here is inferred beyond what the live page shows. When measured results are approved for publication, they will appear here with their source and context.
Lessons learned
The durable lesson from this project is structural: a page converts when every section answers the doubt a visitor actually has at that scroll position, and when the offer arrives after the case for it has been made, not before. That principle carries across categories, and it is the same principle behind every engagement on this site.
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Learn more →Let's make your next customer journey work harder.
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